
If we did all the things we are capable of,
we would literally astound ourselves.
— Thomas Edison
Harness The Power Of The Business Playbook
Business Plans are out, Business Playbooks are in!
Why? Old school Business Plans are rigid and static, they separate big picture vision, strategy and values from daily tactics, and the Business Plan quickly becomes outdated as soon as something doesn’t go according to “the Plan”.
Playbooks are flexible and dynamic, while bringing together the big picture and day-to-day tactics, and is designed to evolve to meet challenges, while staying committed to the overall vision.
The Business Playbook + a committed coach elevates a good idea to a successful business and a group of athletes to a championship team because the Playbook fuels the following:
1. Clarity — Collective understanding of the WHAT, WHY & HOW ▼
Clarity in this context means that everyone within a team or organization is aligned and fully understands three key aspects:
- What: The specific goals, outcomes, or objectives that need to be achieved.
- Why: The purpose or reasoning behind these goals, helping everyone see the bigger picture and feel more motivated.
- How: The strategies, processes, or steps required to accomplish the goals, ensuring everyone knows their roles and responsibilities.
Collective clarity fosters cohesion and ensures that there is no ambiguity, allowing teams to work efficiently and with purpose. Everyone moves in the same direction, minimizing misunderstandings or conflicting efforts.
2. Courage — Bold decisions and actions ▼
Courage refers to the willingness to take calculated risks, make difficult choices, and step outside of comfort zones. Boldness here emphasizes:
- Decisiveness: Acting without hesitation when the situation calls for it, even if the decision is challenging or unpopular.
- Creativity: Pursuing novel ideas or approaches, even in the face of uncertainty or potential failure.
- Integrity: Standing firm in values and principles, even when under pressure to compromise.
It’s about doing the right thing, even when it’s difficult, and not being paralyzed by fear of failure or criticism.
3. Commitment — Resilience to overcome challenges ▼
Commitment speaks to the unrelenting dedication to achieving goals, even in the face of adversity. This includes:
- Resilience: The ability to recover from setbacks, adapt to new challenges, and continue pushing forward.
- Perseverance: Staying focused on long-term objectives, despite temporary difficulties or distractions.
- Ownership: A deep sense of responsibility for outcomes, where individuals take accountability for both successes and failures, ensuring ongoing progress.
In essence, commitment is the fuel that keeps a team or individual moving forward despite obstacles.
4. Consistency — Systems to move forward with velocity & ease ▼
Consistency here is about building reliable systems and processes that create momentum and sustainability in work efforts:
- Efficiency: Establishing routines or structures that reduce friction and streamline tasks, allowing work to be done with minimal wasted effort.
- Repetition: Continuously applying the same standards and principles to maintain quality and speed.
- Sustainability: Ensuring that the processes in place can be maintained over time, preventing burnout and fostering ongoing growth and development.
The idea is to build a machine-like flow that allows teams or individuals to execute their work smoothly, without constantly re-inventing the wheel, ensuring steady progress over time.
Together, these principles create a powerful foundation for leadership, engagement, success, and sustained growth.
In short, the Business Playbook is a game changer.
Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.
― Joel A. Barker
Clients Are Saying…
What I appreciate most about working with my business ninja Jehanne is her ability to build my vision, and what I want to accomplish into clear, sizeable actions. She consistently challenges me with refreshing perspectives and new actions. The time I’ve spent working with Jehanne has been extremely valuable and I highly recommend working with her.
— Derek Burgen, Royal Bank of Canada
The Business Playbook Coaching Package
The Business Playbook Coaching package is designed to give you the transformative learning and development experience that makes a real difference for you and your business now and in the long term.
In the 1-on-1 Playbook development process you’ll work through series of powerful exercises with customized coaching and training that deliver the 3 big shifts for transformative learning, development, and implementation, including:
- Mindset: Paradigm shifts that elevate thinking to the next level.
- Toolset: Exact set of tools needed to meet challenges skillfully.
- Skillset: Training to understand and apply the mindset and toolset so you’re empowered, in the long term.
Business Playbook Coaching Package
Part 1: Welcome & Overview ▼
- Coaching Session Process
- Trello Software
- Business Playbook Purpose and Process
Part 2: Strategy Masterclass ▼
- BHAG (Big Hairy Audacious Goal): A long-term, ambitious goal that an organization sets to inspire and challenge. The BHAG pushes the company beyond its comfort zone and drive growth.
- 1-Phrase Strategy: A simple, concise statement that encapsulates the core of a company’s strategy. It sums up how the company plans to achieve success and is designed to be easy to remember and rally the organization around.
- Company Values: The fundamental beliefs and guiding principles that shape the culture, behaviour, and decision-making acting as a key tool in creating and successfully sustaining the company’s brand, ethics, and culture.
Part 3: Goals & Tactics Masterclass ▼
- Departments Visualization: In-depth visualization for each department to assess SWOT (Strengths, Weaknesses, Opportunities, & Threats).
- Goals & Tactics: Informed by the departmental SWOT analysis to develop 3-year, 1-year, and quarterly goals and tactics.
Part 4: Systems For Success Masterclass ▼
- Playbook Process Plan: Defining a structured process to regularly review and assess the progress, effectiveness, and alignment of a business’s operations and strategies as outlined in the Playbook.
- Playbook Common Challenges & Solutions: Toolkit of resources and support to handle common obstacles or difficulties in implementing and operating from the Playbook.
- Follow-up Implement Coaching: Ongoing coaching sessions for continued support and to ensure you have the tools and support needed as you put the Playbook into action.
A good coach can change the game. A great coach can change a life.
― John Wooden
Clients Are Saying…
I am thrilled to share my experience working with Pocket Ninja Strategies. PNS business coaching was highly recommended to me, but little did I know that this journey would not only transform my business but also unveil a new and authentic version of myself.
From our first conversation, I found the clarity I was searching for.
I am astounded by the growth I have experienced. Thanks to coaching, I have learned to work efficiently and focus on what truly matters. Most importantly, I have learned to have difficult conversations with confidence and assertiveness, whether it’s with colleagues, clients, or loved ones.
I am focused on taking the right actions that propel my business forward, while also maintaining a sense of freedom and balance. PNS coaching sessions continue to guide me on this path, ensuring I stay on track, fostering hope for the future, and instilling unwavering confidence in my ability to achieve my goals. I no longer feel weighed down by my ambitions but rather uplifted by the possibilities that lie ahead.
In essence, working with PNS has been a life-changing experience. I now embrace authenticity, joy, and contentment in the present, leveraging my strengths to create a thriving business. I feel unburdened, as my cages dissolve and I step into a world of freedom and boundless opportunity. With PNS as my steadfast coach, I am creating an extraordinary life and business. I am eternally grateful for the transformative impact this has given to me.
— Sabrina, Mortgage Broker
The Benefits Of Business Coaching
✔ Gain Valuable Resources: Access all curriculum exercises, plus additional resources and personalized exercises referenced in our coaching sessions.
✔ Tailored Guidance: Receive real-time, one-on-one training and coaching designed to tackle any challenges that come your way, ensuring you’re equipped to thrive.
✔ Proven Techniques: Master simple yet powerful techniques that enhance clarity, courage, decision making and more — all through expert coaching and practical training.
✔ Business Playbook Framework: Walk away with a customized Business Playbook in Trello, crafted just for you, to continue your journey of growth even after the package is completed.
✔ Continuous Support: Benefit from two months of follow-up coaching to help implement your Playbook, providing the support and guidance you need to succeed.
✔ Expert Insights: Gain invaluable wisdom and advice drawn from over 25 years of experience and insights from 150+ business and personal development books.
✔ Transparent Pricing: Enjoy an all-inclusive flat-rate price, allowing you to focus on your progress without worrying about session costs.
✔ Your Personal Champion: Rely on your very own Pocket Ninja, cheering you on, providing support throughout your development process, and available for future guidance.
The more you learn, the more you earn.
― Warren Buffett
Clients Are Saying…
We were at a crossroads. We didn’t know if do we keep going, or do we sell this thing off?
Before we started Business Playbook Coaching, things felt overwhelming. We were stuck in the weeds of day-to-day operations, constantly firefighting, and unable to focus on the big picture. Without help, I couldn’t get to the other bigger stuff. There was so much that needed to be done, we didn’t even know where to start — managing a team that didn’t quite fit, constant stress, and uncertainty about whether to keep investing in the business had us considering whether it was even worth continuing. We were beyond frustrated and were at the point of saying “We’re selling it” and that’s when we decided to seek out coaching.
We needed a fresh perspective, someone to help us sort it out when we couldn’t anymore.
From the very first call, it was clear this wasn’t going to be just another quick-fix. I felt really good after that first conversation, Jehanne was engaging and it was clear there were real possibilities, which gave us hope. And we weren’t just handed a one-size-fits-all answer. Instead, the process felt like peeling back layers to get to the core of the business and ourselves, and help us clarify how to work together.
You had a different way of doing it. Not drastically different, but just enough to open it all up.
Each coaching session brought structure and clarity. The work wasn’t always easy, it was like learning a new language, but it made sense. At the end of each session, I felt like, okay, we can do this. That problem can be solved and there’s a path forward. And it wasn’t rushed. We had time to actually process things and build new habits. It was a process, not just strategies on paper. The consistent weekly sessions created momentum, but also space. Jehanne was incredibly patient with us and didn’t just ask about our top 5 goals and leave us to try to accomplish those on our own. She took the time to dig deeper and allow us explore and try things with support.
I feel like I can breathe after our coaching sessions together.
We didn’t just get more organized; we got our vision clear. We built systems that worked for us, not cookie-cutter solutions. We created a rhythm that continues to support us even in busy seasons. Now when things get hectic, I know I can say, ‘Okay, I can move this. I’ll get to it,’ instead of abandoning it all.
We’re clearer and lighter and the process helped both of us get perspective and reduce the stress. Now we know we’re not trying to tackle everything all at once.
I reached out because we were struggling, but now I know how helpful this would have been even if we weren’t struggling.
This coaching changed everything, not just because we were struggling to manage ever ything, but because we needed to grow. And we’re still using the tools we built and the process we established. The discussions are easier and the stress is more manageable. Now that we have the Business Playbook and the Trello board we have a place to process and a manage the vision, strategy, and goals of our business. And if we hit a wall again, we know exactly where to turn. We’ve gone from surviving to being strategic — from burnt out to building something that bigger and sustainable.
If you’re considering coaching with Pocket Ninja Strategies, don’t wait until you’re drowning. This is the thing that helps you swim.
— Events & Rentals Company, Sarah & Matt
The Pocket Ninja Difference
At Pocket Ninja Strategies, we ensure our work together will make THE difference for you by offering two unique advantages, we call ‘ninja style’:
1. Customized Knowledge Curation: With over 20 years of diverse experience across multiple business sectors, a Master’s in Business Administration, and insights from 150+ business and personal development books, Pocket Ninja Strategies delivers precisely what you need when you need it. We meticulously curate knowledge tailored to your unique journey, cutting through the noise to focus on what truly matters.
We don’t just inspire short-term change. Our approach empowers you for the long haul by focusing on the right information and tools exactly when you need them. We train you to master these resources, ensuring you remain empowered and capable long after our sessions conclude.
2. MTS Training™: Our trademark Mindset, Toolset and Skillset Training methodology is designed for deep, lasting empowerment. It’s not just about understanding concepts; it’s about practical, actionable learning that sticks with you. This approach ensures you achieve your goals and are fully equipped with the skills and tools to conquer future challenges.
Our training delivers three powerful shifts for transformative learning, development, and implementation:
- Mindset: Experience paradigm shifts that elevate your thinking and open up new possibilities
- Toolset: Gain access to the precise tools you need to skillfully navigate any challenge.
- Skillset: Develop the expertise to apply both mindset and toolset effectively, empowering you for long-term success.
If you’re ready to experience the Pocket Ninja difference, ask about a complimentary Clarity Conversation.
You didn’t come this far to only come this far.
— Matthew Reilly

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